Since I relocated from Sydney to Melbourne, my life has been filled with trips, many of which took me to the airport. During these journeys, I couldn't help but notice a prominent billboard for Higgins along the airport route. What initially caught my attention was the similarity between "Higgins" and my own name, "Higgs."
With each trip, I found myself becoming increasingly familiar with the brand. Eventually, my curiosity led me to visit their website, even though I knew I might not use their services anytime soon.
The Power of Brand Awareness
However, consider this scenario: suppose I require painting services in the future. The likelihood of Higgins standing out in my research or coming to mind is high because I am already familiar with their brand, colors, and website.
This illustrates the power of consistent brand exposure – it ensures your brand is top of mind when customers need your services. Building brand awareness may not result in an immediate sale, but it's a long-term strategy that keeps your brand relevant and memorable in the minds of your audience.
A Long-Term Journey
A lot of businesses are really focused on the dollar conversion (which is natural). However, we can't neglect that building brand awareness is a long-term journey and won't bring in the dollar immediately. It's about planting seeds of recognition and trust that will bear fruit over time.
Strategies to Enhance Brand Awareness
Engaging Advertising:
Utilise various advertising channels such as billboards, online ads, and social media to reach a broad audience consistently.
Compelling Content:
Create valuable and engaging content that resonates with your target audience, showcasing your expertise and unique selling points.
Social Media Presence:
Maintain an active presence on social media platforms to interact with your audience, share updates, and build relationships.
Partnerships and Collaborations:
Collaborate with complementary businesses or influencers to extend your brand's reach and exposure.
Consistent Branding:
Ensure consistency in branding elements such as colours, logos, and messaging across all platforms and touchpoints.
Comments